Strategic Partnerships at SLS Expo 2025 Propel Saudi Arabia’s Vision 2030

Strategic Partnerships at SLS Expo 2025 Propel Saudi Arabia’s Vision 2030 Entertainment and Infrastructure Goals

Subhead line: MOUs in progress, 127 global exhibitors, and a high-impact speaker programme advance Saudi Arabia’s Vision 2030 through technology, skills, and smart venues.

• Strategic agreements in progress, with key MOUs under negotiation and set to be formalised—strengthening Saudi Arabia’s professional light, sound, and AV infrastructure in alignment with Vision 2030.
• Global participation with 127 exhibitors from 21 countries, reflecting strong international interest in contributing to the Kingdom’s expanding live event production ecosystem.
• 40+ international speakers featured at the SLS Summit, offering expert insights on smart production, venue technology, immersive design, and sustainable systems shaping the future of pro AV in Saudi Arabia.

The three days of Saudi Light & Sound (SLS) Expo 2025 reinforced the event’s position as a central platform for advancing Saudi Arabia’s professional lighting, sound, and AV technology sector. With broad international participation and a focus on actionable business outcomes, SLS Expo continues to support the Kingdom’s Vision 2030 goals by accelerating infrastructure development and building strategic industry capabilities.

Global and regional stakeholders convened to explore new solutions and partnerships essential to Saudi Arabia’s growing live event production market. The exhibition featured 127 exhibitors from 21 countries, including Saudi Arabia, the UAE, USA, China, and Italy, showcasing technologies designed for high-performance venues, immersive experiences, and large-scale productions.

Several significant agreements were signed, contributing to Saudi Arabia's infrastructure and capability-building objectives. The MOU signing between Saudi Entertainment & Events Management Academy (SEEMA) and IPS marked the beginning of a strategic partnership aimed at enhancing talent development in the live events sector in Saudi Arabia, aligning its goals with the Kingdom’s Vision 2030.

Additional MOUs formalized as the event progressed, reflecting the Kingdom’s broader strategy to attract global expertise, foster local skills development, and support the execution of major national projects.

At the heart of the show's programming was the SLS Summit, supported by sponsors IPS, Shure, Procom, Venuetech, Proloab, RST, SONOS, ShowPower and Media Pro. More than 40 international speakers delivered expert-led sessions across topics including smart production, sustainable AV, immersive design, and next-generation venue infrastructure. One of the standout sessions, Stadiums 2.0, explored how integrated AV systems and architectural design are enabling a new era of live event experiences.

“What we saw at SLS Expo was not just about momentum, it was focused, results-driven engagement that’s shaping the sector’s future,” said Sarkis Kahwajian, Associate Vice President at dmg events. “The MOUs already confirmed, and those in development, speak to the depth of commitment across the public and private sectors.”

Hands-on features such as the Shure Wireless Workshop provided live audio professionals with opportunities to deepen their technical capabilities and engage in peer learning through practical demonstrations and real-time troubleshooting.

SLS Expo is supported by the Kingdom's General Entertainment Authority (GEA) and the Ministry of Investment, Saudi Arabia (MISA), SLS Expo continues to serve as a strategic business environment where government entities, technology providers, integrators, and venue operators align around a shared vision for growth.

Co-located with the Saudi Entertainment and Amusement (SEA) Expo, SLS offers a complete ecosystem for live event professionals seeking to connect, collaborate and contribute to the development of Saudi Arabia’s AV and production sectors.

More on the expo and to look forward to the next edition in 2026, visit: www.saudilightandsoundexpo.com

About dmg events 

dmg events is a leading organizer of face-to-face events and publisher of trade magazines and information services. Our aim is to create dynamic marketplaces to connect businesses with the right communities to accelerate their growth in today’s rapidly evolving landscape. With a presence in over 25 countries and organizing more than 80 events each year, dmg events is a global leader in the industry. Attracting over 425,000 attendees and delegates annually, we organize events in the construction, hospitality, interiors & design, energy, coatings, entertainment, and transportation sectors. To better serve our customers, dmg events has offices in 10 countries, including Saudi Arabia, the UAE, Egypt, South Africa, the UK, Canada, and Singapore. By being on the ground, we can better understand market needs and nurture relationships to create unforgettable experiences for our attendees. Our flagship events including the Big 5 Global, The Hotel Show, INDEX, ADIPEC and Gastech. For more information visit www.dmgevents.com. Founded in 1989, dmg events is a wholly owned subsidiary of the Daily Mail and General Trust plc (DMGT, www.dmgt.co.uk).