Saudia Recognized for “Business Acceleration and Digital Automation” Innovation Award

Saudia, the national flag carrier of Saudi Arabia, has been recognized as the winner of the Innovation Award in the Business Acceleration and Digital Automation category at the Informatica World 2025, held in Las Vegas, United States. Selected from over 80 global nominations, this prestigious award highlights Saudia’s ongoing commitment to leveraging data-driven strategies to enhance operational efficiency and deliver an exceptional guest experience.

The Informatica Innovation Awards recognize organizations that are leading the way in data-driven innovation and digital excellence. Saudia’s partnership with Informatica, an AI-powered enterprise cloud data management leader, has played a key role in transforming diverse operational data into real-time, cloud-based analytics. This digital transformation has led to significant enhancement in fleet management, dynamic pricing, and guest satisfaction across its 147-aircraft fleet. 

Abdulgader Attiah, Chief Data and Technology Officer of Saudia Group, said: “This recognition reflects Saudia’s strong momentum in its digital transformation journey. As we continue to innovate and lead in the aviation sector, this award reinforces our commitment to shaping the future of travel in line with Vision 2030, while solidifying Saudia's position as a leader in aviation, technology, and digital innovation." 

Ansa Sekharan, Chief Customer Officer at Informatica, said: “We are proud to collaborate with Saudia to help put reliable, holistic data at the centre of their digital transformation journey as they strive to become the number one airline in the world for customer satisfaction". 

He added: “Great customer experiences are founded on data, giving companies the information they need to delight customers, improve brand fidelity and increase their lifetime value with a brand.” 

Saudia’s achievement underscores its ambitious digital transformation strategy, aligned with the Kingdom’s Vision 2030. By leveraging cutting-edge technologies and intelligent solutions, the airline is enhancing operational capabilities, elevating the guest experience, and reinforcing Saudi Arabia’s position as a global leader in both aviation and technology.