Salaam Cola Partners With Charities to Fund Schools, Orphan Care, and Medical Aid Across Conflict Zones

Salaam Beverages Co. Limited, the ethical soft drink company behind Salaam Cola, has expanded its global humanitarian efforts by forming new partnerships with local and international charities. These collaborations have already supported more than 10,000 refugees and led to the creation of multiple educational facilities in conflict-affected areas, including Palestine, Yemen, Syria, Lebanon, Afghanistan and Egypt.

Since its founding in 2023, Salaam Beverages has positioned Salaam Cola as a halal-certified, ethical alternative in the beverage market. The company allocates 10 percent of its profits toward humanitarian programs. In the latest phase of its campaign, Salaam Beverages will fund the construction of schools, provide comprehensive care for orphans and deliver urgent medical aid in both active and post-conflict zones.

“Every bottle of Salaam Cola represents more than a drink. It is a direct contribution to a child’s future, a family’s survival and a community’s opportunity to rebuild,” said Aykiz Shah, chief executive officer and founder of Salaam Beverages Co. Limited. “We have built our brand on the belief that commerce and compassion are not mutually exclusive. These partnerships allow us to ensure our growth translates into tangible, measurable aid on the ground.”

Educational Support Drives Community Resilience

In Egypt, Salaam Beverages funded the construction of a school for displaced Palestinian children. This facility provides access to formal education and psychological support. The initiative also created employment opportunities for displaced Palestinian women, many of whom previously worked as educators and professionals in Gaza before conflict disrupted their lives.

To support students emotionally, the school employs licensed therapists and mental health specialists. These professionals help children process trauma and create a stable learning environment that promotes both academic success and emotional recovery.

Expanding Access to Medical Relief and Basic Needs

Salaam Beverages also partners with registered nongovernmental organizations in Yemen and Syria to support medical relief efforts. These projects have funded critical procedures for more than 10,000 refugees, including burn victims, amputees and individuals suffering from chronic illnesses who previously lacked access to care.

In addition to healthcare, the company continues to provide food, clean water and housing for vulnerable families living in besieged regions. Salaam Beverages focuses on supporting single mothers and orphaned children who face heightened risks in these unstable environments.

Giving Model Guides Global Growth

As Salaam Cola expands into new international markets, the company has adopted a regional giving model that extends its impact. All importers of the brand are required to contribute 10 percent of their local profits to charitable organizations within their respective countries. This model ensures that aid reaches underserved populations wherever Salaam Cola is sold.

The brand currently operates in 14 countries and plans to expand into five more in the coming months. By the end of 2025, the company aims to reach a total of 26 markets. In tandem with this expansion, Salaam Beverages plans to establish regional production facilities and introduce new beverage lines focused on health and wellness.

Despite the challenges of operating in politically sensitive environments, the company continues to report increased demand and growing interest from distributors. This momentum is powerful in the Gulf Cooperation Council region, the Middle East and North Africa and Southeast Asia.

“Charity is not a campaign for us. It is the reason we exist,” Shah said. “When consumers choose Salaam Cola, they make a statement about the kind of world they want to live in. We intend to keep building that world, one initiative at a time.”

Ethical Model and Quality Differentiate Salaam Cola

Salaam Cola has distinguished itself in a market dominated by major competitors such as Coca-Cola and Pepsi. The company’s commitment to halal certification, its ethical business model and its focus on premium flavor have contributed to its rapid growth. Within its first year, the brand expanded to 14 countries.

For more information about Salaam Cola's humanitarian initiatives or partnership opportunities, interested parties can contact the company directly or visit their website.

About Company/Organization Name

Salaam Cola is a brand of Salaam Beverages Co. Limited, headquartered in Dublin, Ireland. The company founded Salaam Cola in 2023. It produces halal-certified soft drinks and donates 10 percent of profits to global humanitarian initiatives. Salaam Cola now operates in over a dozen countries with plans to expand further by 2026.

Salaam Cola — More than a drink. It’s a movement.

Contact Information:

Contact Person's Name: Aykiz Shah, Founder and CEO

Organization / Company: Salaam Beverages Co Limited

Company website: www.salaamcola.com

Contact Email Address: distribution@salaamcola.com 

Instagram: @SalaamCola

Dublin, Ireland