Adeera and Expedia Group Enter Preferred Partnership for B2B Distribution Rates

The Hotel Management Company “Adeera”, a PIF company, signed an agreement with Expedia Group, one of the world’s leading travel technologies companies, at Arabian Travel Market (ATM) joining their B2B distribution rates program on a preferred basis. 

This strategic partnership will give Adeera access to Expedia Group’s trusted network of B2B partners, enhancing the company’s reach, visibility and control over its distribution strategy.

The agreement marks another milestone in Adeera's efforts to expand its global presence and distribution capabilities. Through this partnership, Adeera will have direct access to Expedia Group's comprehensive distribution network, including more than 70,000 travel businesses, 160,000 travel agents and coverage in over 200 countries, reaching a broad spectrum of providers and travelers.

"We are excited to announce this partnership at ATM, as it enables us to take our distribution strategy to the next level," said Thomas Grundner, Chief Commercial Officer at Adeera. "This agreement with Expedia Group allows us to reach a much wider audience, optimize our operations, and maintain greater control over our content and rates. We're looking forward to the opportunities this partnership will bring as we continue to grow our global footprint."

"Our goal is to build great products and facilitate connections between travelers and our partners by leveraging the power of our platform," said Kevin Mauffrey, Vice President of Market Management at Expedia Group. "We're thrilled to have Adeera join our B2B distribution rates program. This collaboration will help Adeera streamline their inventory process, reach a wider audience of travelers, and ensure that customers get the best price and most accurate content, regardless of where they choose to book. We look forward to supporting Adeera's growth and powering more travel experiences in the Middle East and beyond."

As a new hotel management company, Adeera will benefit from Expedia Group’s innovative technology and support services, which empower them to streamline their distribution and increase their market presence with minimal complexity. This will showcase Adeera's anticipated hotel brands accurately and efficiently to travelers worldwide, improving the overall consumer experience.