Athar - Saudi Festival of Creativity 2025

Whether it’s learning how top brands are building customer loyalty, agencies are meeting clients’ business goals, networking or attracting top talent, Athar Festival is the place to be for the latest trends, insights and best practices in the industry.

The Festival hosts a number of initiatives beyond the content on stage – Young Talent Academies for emerging talent, the Maheerah Programme for female executives or C-Suite Roundtables that delve into the pressing challenges of the industry or it’s future growth.