TOURISE 2025

Taking place from 11–13 November 2025 in Riyadh, and powered by the Ministry of Tourism, the Saudi Tourism Authority and global stakeholders, TOURISE is an unstoppable, bold and dynamic force – the first platform of its kind to unite the public and private sectors under one roof.

TOURISE brings together a dynamic cross section of bold leaders to tackle critical challenges, unlock transformative opportunities and set the agenda for a tourism sector that is sustainable, equitable and future-focused. Rooted in Saudi Arabia, but designed for the world, TOURISE stays agile, listens to the future and convenes leading multi-sector voices to shape a shared roadmap for the next 50 years of tourism.